Mobile : Coach X Peanuts
Design & Development
CREATIVE DIRECTION
USER INTERFACE DESIGN
APP DEVELOPMENT
GLOBAL & MULTILINGUAL APPLICATION
Case Study:
COACH X PEANUTS
The limited edition collection is part of a series of projects that Coach is creating to celebrate its heritage and lightheartedness. Characters, Snoopy and Woodstock, among others, will be featured on Coach satchels, totes, duffels, backpacks and other bags. The collection will be available in white, black, “Woodstock yellow”, heritage Saddle, and blue, and will come with a signature Coach Storypatch.
Concept and design for Coach’s first mobile app feature which launched the Coach X Peanuts Collection, a collaboration that has brought Charles M. Schulz’s famous characters to Coach’s handbags, accessories, and clothing. The app allowed users to be photobombed by their favorite characters, discover exclusive products, and interact with their favorite Peanuts via an AR feature. The collection sold out immediately.
App Experience video
The app merged app gaming and social media type experiences with eCommerce.
Clio award video
This 2015 Clio Fashion & Beauty winning entry titled 'The Coach App' was entered for Coach. The piece was submitted to the medium: Digital/Social within the entry type: Prestige and the category: Apps