Product Innovation: COach
Made to order
Case Study:
MADE-TO-ORDER
Introduced exclusively in Coach House on 5th Avenue and Regent Street London, customers were able to design custom products.
Leading the design and development of MTO Rogue's launch was a complex yet exciting initiative working across, digital, retail, customer experience and manufacturing.
CREATIVE DIRECTION
USER INTERFACE DESIGN
IN-STORE APP DEVELOPMENT
PRODUCT DEVELOPMENT
WORKFLOW AUTOMATION TO FACTORY
ASSOCIATE TRAINING & SUPPORT
Product Launch Campaign video
Customize our coveted runway bag.
1. Design it.
Choose your size, leathers, colors and hardware—and top it all off with a monogram.
2. Order it.
Submit your design online, and one of our Coach House specialists will contact you to confirm your order.
3. Sit back & relax.
But not for long. Your made-to-order Rogue will take 12 weeks to arrive (or 18 for designs with exotic leather).
Augmented Reality
The made-to-order experience also included an augmented reality virtual try on, where a special prototype bag was used. Customers could design their custom bag and try it on using out cutting-edge AR Mirror. This enabled the customer to feel more confident about their final sale purchase.